Well now that Thor is in theaters, the official start of the summer blockbusters is underway.
Thor is that latest in a long line of superhero movies, and there is no end in sight. They just keep cranking them out one after the other. Lots ask why there are so many, and the answer is simple. They make too much cash to not make them. These kinds of movies make piles of money, and much of it has nothing to do with the actual movie itself in theaters. The after market is so huge on these movies. Rentals, DVD sales, cable and network rights, and the toys, action figures, and fast food meals. Spend 250 million or so to make it, and they'll get it back many times over, over many years.
Thor too, continues the trend of Hollywood actively targeting and serving a very young audience that will love its non-stop action, loud soundtrack and if you choose the 3-D version that is stunning too for the young movie goer. But Thor, as most blockbuster flicks emphasis is on the bells and whistles after all, that is summer movie going.
But Thor is more than just that. When seen in 3-D it is visually stunning. A nice story pitting good against evil, set in our world of today, and in Thor's world, or realm, that is unimaginable to us. This is just the beginning, as we learn of how Thor becomes the King of his world, and longs for his mortal "queen" in ours.
Thor is blessed with a big cast, Anthony Hopkins, Natalie Portman, Kat Dennings, Idris Elba, and Chris Hemsworth as Thor. Toss in a soaring musical soundtrack and a very imaginative vision for this old school story and this is pretty good movie making. This is summer fun, and that's all there is to it.
Thor. For what it is, I've certainly seen worse. This is designed to take you far away, and it does, and brings you back safely. Thor is more than you might think.
Tuesday, May 10, 2011
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